If you haven't already noticed because you are living under a rock, Instagram for business has exploded within the past few years!
We have seen the evolution of companies like Foundr Magazine and Shredz blow up on Instagram, and receive huge amounts of business directly from the platform.
As of right now Instagram is the place to be, especially because they just updated their business platform, and let me tell you....it's BIGGG.
If you are a small local business, artist/musician, startup, whatever... you need to implement this update immediately!
The new Instagram account profile provides analytics and data on your current followers. It allows businesses to see what time their followers are engaging with their content most. It even breaks down the specific locations of where the engagement is coming from.
You know what that means
Your content creation can improve dramatically because you now have more knowledge on your followers. That's a WIN-WIN for you and your followers because if they like your content, you can now present it to them when it is most convenient for THEM!
On the marketing side of things, I am personally super pumped because with this data and insight, companies can now target ads specifically to those locations and demographics on Facebook and Instagram. Pure gold.
The update also includes an additional call to action button that allows people to contact your company directly. I know people struggle with the call to action on Instagram since it is only one link, but this just opened up A WHOLE OTHER channel for leads to email you or call a specific number, you can even add directions to your office.
Google Analytics For Instagram = Sexy Business Opportunity
Now, you may ask how the hell
Do I Change to the business account?
Well let me show you! Listed below are simple easy instructions to follow in order to gain this functionality within Instagram.
Click Settings In The Instagram Dashboard
Click - Switch To Business Account
Connect your Facebook Business Profile
Start Receiving Amazing Analytics!
As You Can See
The value here is tremendous, and this is just the beginning. When Instagram was acquired by Facebook I was very excited because of integrations like this it would eventually present to us. I predict that this platform will evolve, and promoting your business on Instagram is only going to get better.
Start using this feature, and gain access to the beautiful Instagram data available at your fingertips! :)