Whilst true that website design has its magic, it isn’t rocket science. Actually, it never has been, or at least shouldn’t be. As of today, web development companies have been creating software’s with a greater focus on ease-of-use, with the end goal that anyone could create a website without having to learn HTML, CSS, or any other type of coding.
One of the companies at this movement forefront is Squarespace. You've probably heard about this wonderful platform before, that has a very easy-to-use editor, is all-in-one (no tech meltdowns, no coding or updating plugins ever again) and amazing template designs.
In short, Squarespace guarantees you have an end result as any other professional website. Does it have its limitations? Of course, all platforms have them, especially those that favor simplicity over complexity. But wait! That doesn’t mean it’s not a robust website builder.
We could say there's so much misinformation about Squarespace out there and today we’re on a mission to set the record straight. To do it we’d like to address a few points we think should be clarified to determine what Squarespace is really capable of.
Myth # 1: Squarespace it’s just a DIY website builder
- The truth
Squarespace’s simplicity can be deceptive. A few social media posts say "it’s easy to learn, but difficult to master", something that’s not true, at least not completely.
While the web design newbies wouldn’t have problems to manage and explore through the page builder, an expert can easily create fascinating pieces of web content by knowing closely the ins and outs of the platform and the design/development process.
Myth # 2: Squarespace SEO sucks
- The truth
“You lose the search engine rank when you switch to Squarespace”
“WordPress is the only platform that takes SEO seriously”
“Squarespace doesn’t allow you to work easily on SEO”
None of those mentioned above are facts, they’re opinions, mainly distributed by users of other platforms whom consider having more robust SEO features. This long-standing Squarespace myth is simply false. While WordPress is touted as the best for SEO with plugins like Yoast SEO, Squarespace makes things easier with its built in features.
Not only do they have an easy integration with Google Analytics, it is also easy to fill in image names, change URL’s and edit meta-descriptions to be SEO friendly.It’s not necessary to be a tech genius or manage millions of plugins/functions to keep your SEO consistent and up-to-date when using Squarespace, something that another platform can’t offer.
Myth # 3: You can’t customize the templates - Your site will look like everyone else's
- The truth
This is the myth causing the most deception among Squarespace enthusiasts, especially because the fact it’s a template based website platform, it’s actually true. However, there are many ways to customize your site in order to make it unique and get your target audience attention.
With code blocks, custom CSS, interactive elements, flexible style settings ... There are many ways you can customize your site to look exactly how you want it to.
Don’t forget to double check with a web designer about what would be the best options to meet your business needs. Only the experts could give you an unbiased view, remember they could have resources and knowledge you may lack.
Myth # 4: Squarespace isn’t mobile-friendly
- The truth
This is simply another people’s opinion, and not very well thought out to say. Squarespace is fantastic, as it provides a mobile preview that allows you to design for both the big screen and the small screen.
In fact, one of the main goals of the platform is to create a symbiotic environment where the desktop and mobile page exists harmoniously. This will allow you to save tons of time on mobile design because Squarespace does most of the lifting work for you. Fantastic, don’t you think?
Myth # 5: If you come across a problem, you’d be by your own
- The truth
We couldn’t emphasize enough how wrong this myth is. Squarespace have such an amazing support team, whose only task is to give a quick resolution to those users who stumbled upon a roadblock or found something that was glitching during their design process.
If you ever have an issue with your site or a client's, feel comfortable knowing you have that back up support from the Squarespace team (including through live chat system). And if it's a simple question or issue you are having, Squarespace has a multitude of how-to articles to learn from and easily implement. Wherever you look, Squarespace has you covered up.
These are some of the most common myths associated with the Squarespace platform we’ve completely busted. Before saying goodbye we’d like to emphasize that - although it seems we’re offering a biased opinion as Squarespace enthusiast’s and there’s nothing wrong with other platforms like WordPress, we wouldn’t stand by a platform if we didn't believe in it 100%.
Get in touch with us so we could tell you the core reasons why we really, really like Squarespace. Who knows? Maybe it suits on what you’re looking for!