How to optimize Squarespace for SEO (and make Google love you)

We think it's important to optimize your Squarespace site for search engines. For us, the fact that Squarespace includes everything we need to have a good SEO without having to install anything extra is an advantage, one less thing to worry about.

The idea is to talk about the basic stuff you should be doing on your site, and show you how easy it is with Squarespace.

SEO in general

You must include this info on your site when you first create it. Once done, you don’t have to get back again unless something has changed (the site’s theme or business data, for example).

·         The title and description

The first thing that Squarespace will ask you when you create your website is to make a description, and that you give it a title.

We recommend you don’t skip this step, and if you do, then don’t forget to write the description later. For this, go to the admin panel and click on settings> website> basic information.

You can also add a description for search engines, on settings> website> SEO. This description is what will appear in Google. You can also modify here the format in which the page titles are shown.

·         Your business info

With Squarespace you can include all your business information (name, address, phone number, opening hours, etc.) in settings> general> business info. This seems silly, but it can be good for Google to include it.

·         Customize the 404 pages

Page 404 is the error page that comes out when someone clicks on an URL from your site that doesn’t exist. We’ve seen some that have the default page that comes with the template, and this is a serious mistake, not only for SEO but also for design.

It’s not the same to be searching something and fall into a soulless page, then in one with a personalized message that also gives the option to go to another side of the web itself. It’s much better, you retain the visitor, and you show him that you’ve thought about all his interaction experience with you.

In terms of SEO, it seems Google gives you some point for this, so take advantage of this because Squarespace gives you the opportunity to create personalized 404 pages. To do so, you just have to create the page on the page section like any other, and customize it however you want. Next, you’ve to go to settings> website> advanced> 404 error / page not found, and select which of your pages (that you’ve already created) you want to use as page 404.

·         Responsive design

Did you know that almost half of internet traffic comes from mobile devices? Google currently penalizes you if your site doesn’t have a responsive design.

All Squarespace templates come ready-to-work on all screens, without make / pay anything extra. If you want to put the turbo mode, you have the option to activate amp (accelerated mobile pages). Just go to settings> website> blogging and click.

·         Google external services

The last general adjustment for SEO that you have to do when you create your site in Squarespace is to link it with your Google Analytics account. For this, you just have to go to settings> website> advanced> external services and enter the code that Google gives you.

You can also go to settings> website> advanced> URL mappings, and get your sitemap to send it to Google and index it.

SEO on Page

Once you have finished with the general settings, it’s time to go to the SEO settings from each page. If you’re creating your site from scratch, you can do this at the same time you’re creating the pages. And if you have your website already made but you didn’t have this in mind, then basically you have to go to each page properties and add what is necessary.

·         The titles and URL

In Squarespace, you can write the title when you’re creating the page (from the Pages section in the admin panel), or after accessing its properties. Also, from the properties you can modify your URL in case you don’t like the one that Squarespace automatically assigns to you (based on the title).

·         The description

In the same properties window  you can add the description. You can do this on normal pages, or on special ones like Blog or Cover Pages.

SEO for Blogs

As you already know, blogs are a powerful marketing tool, and they are good for your site’s SEO. In Squarespace you have several features to optimize your blog.

·         Post summary

The post summary is something that you must always write. It doesn’t have to be long or complicated, just a couple of sentences that show what the post is about. Every time you create a new post in Squarespace, a new window will appear; from there you can add the summary and a cover image, among other things, just by clicking on the options tab of the window.

·         The post URL

For SEO, the post URL must be related, or equal, to the title. Squarespace automatically takes your post title and converts it. We recommend making a final check to correct anything and ensure the post URL corresponds to its title. You can do this on the Options window for each post, on the post URL section.

·         Formats and headings (H1, H2, H3, Quotes, etc.)

Like any respected platform, Squarespace has a format bar for texts, which includes H1, H2, H3 tags, quotes, bold, etc. Using these formats isn’t only beneficial for the SEO of your site, but also facilitates reading and makes your texts more comprehensible.

·         Categories and tags

These are a way to internally organize your blog content. Using them will allow you to include related posts at the end of the page, for example. Furthermore, when you use them you’re also telling Google what your blog is about and what the topics that you usually talk about are.


Squarespace is a friendly platform, so you have no excuse for not taking advantage of everything it offers to make your site SEO-Friendly.