Whenever a user subscribes to your emails then it’s better to provide them with a free product in exchange. Get them excited that they are working with you. You have to get them STOKED on your product or service. It can be a small eBook, discount voucher or anything related to your business. It’s one of the most trending strategies in digital marketing.
Generally, this feature is found in email marketing service providers like MailChimp or it can be done by developers. Nowadays, entrepreneurs, bloggers and startups want to have this feature included on their Squarespace website because content marketing has become so popular.
Most of the people do this by adding a product block to their site and then by setting its price to zero but that’s not the ideal solution because even if the product is free still users have to enter their credit card detail which is not liked by many.
There is another solution for this. You can use the newsletter block, and then deliver your product by email. We highly recommend doing this, but you just need to make sure that you create a series of automation steps in your email marketing tool or using a service like Zapier.
The best solution that we have discovered in Squarespace is the form block. All you have to do is have the user enter their email, and then redirect them to their downloadable file.
To implement this feature, follow these steps:
- Firstly, add form block to your page.
- Delete all the extra information from your form except the email address. This will make your form super simple.
- In the Edit Form dialog box, move to the Advanced Setting tab. In the “Thank You Message Section”, include a Link in the textbox from where users will be able to get their product or service. You can also upload a file to your website.
- Click on “Save” button.
- There is another feature that you can add to this and that is “Lightbox”. This feature allows you to hide the form and show call-to-action button instead. When the user will click on the button then the form will open in the new window.
- When user will sign-up then they will get this link in their email from where they can download the free product or service or you can redirect them to another page that will contain the file.
This is the most simple and most effective way of automated email marketing to provide the free content to the users. You can implement it in any Squarespace template and the steps will be same.